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Search Engine Optimization (SEO) Strategies Made Simple

Keywords  

 

One of the most important components to almost every search engine is the content of your site; in particular the keywords contained within the content of your site. All major search engines place a large weight on the keywords contained within your site and where they fins them. Some of the best places to use keywords are in your domain name, HTML page title, H1, H2, and H3 header tags, the actual content of the webpages, links, meta tags and ALT tags.

The keyword frequency of your pages https://www.alexandremthefrenchy.com/ is another consideration of most search engines. It measures of the number of times keywords occur within a page’s text. It’s tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it’s not an isolated case. Ideally you want to choose 2-3 keywords per webpage and repeat them 5-7 times throughout the page.

Your webpage keyword density is something else that you’ll want to configure. Keyword density measures the relationship of your keywords as compared to other text on the webpage. The higher the percentage of keywords in relationship to other text, the higher the keyword density is. The recommended keyword density for any webpage is 3-7%, per keyword or keyword phrase. This means you should repeat all your keywords three-to-seven times for every 100 words of content on your webpage.

Keyword prominence is yet another part of many search engine’s ranking algorithms. Besides all of the other keyword real estate locations mentioned above, the best place to place keywords in the text of your webpage is right at the top of the main page. Most web crawlers assume that any page relevant to the topic will mention these words right at the beginning. If your navigation system currently uses text links and is at the top of your page, make it graphical so the first text the search engine sees can be relevant.

 

Some search engines, such as Google, also use the concept of keyword proximity as part of their ranking formulas. As suggested by the name, “keyword proximity” means the how close keywords are to each other. By putting your keywords as close together as possible and making sure your sentences are clear, concise, and make perfect sense you’re likely to rank better. For example the sentence “Internet marketing made simple.” would rank better than “Marketing on the internet made simple.” for the keywords “internet marketing.”  Domain names are another great place for keywords. If relevant keywords are contained in the domain name, it carries more weight with almost all search engines, than keywords found in the text of the webpage. Shorter or top-level domain names with keywords generally carry more weight than really long domain names. For instance, if all other factors are the same, the domain name would rank higher than www.MarketingOnTheInternet.com, for the keywords “internet marketing.” More recently, search engines have begun to prioritize the use of keywords in a site’s domain name, in their ranking formulas. Google and Yahoo! are two of the search engines that do this.   Also avoid search engine spamming. That is, don’t be tempted to use tiny or invisible text to put keywords at the beginning of your pages. Search engines define this behavior as spam and can reject your site for it. Also sites that list keywords and/or repeat them over and over can also be rejected for keyword spamming.

Meta Tags 

The meta description and keyword tags are another great place to use keywords. They describe your site’s content, giving search engines’ spiders an accurate summary filled with multiple keywords. Meta tags are hidden in a document’s source code; the search engines can see them, but they visitors can’t (unless of course they view your source code). Some search engines, however, use it as a site’s summary on their results pages. If they do, the reader may actually see this hidden tag, so make sure its contents are somewhat enticing to the reader.   Meta tags are incredibly important to some search engines and others couldn’t care less about them. There are a handful of search engines that use only meta tags to rank webpages, although the weight of meta tags in general is dropping across the board. Search engines don’t penalize sites that use meta tags properly, so it’s recommended that you always include them.

The meta description tag should contain multiple keywords organized in a logical sentence. Place the keywords at the beginning of your description and close to each other to achieve the best possible rankings. Search engines vary in their preferred size for meta tags. Anywhere between 150-250 characters is the standard accepted size.

ALT Tags  

 

Search engines don’t see images and they won’t index any text that is presented or embedded in an image format. To help fix this problem, there are ALT tags. An ALT tag provides an alternative text when non-textual page elements (images or graphics) cannot be displayed. If someone is using a text-only web browser (handheld device such as a cell phone), or on a slow dialup connection has their images turned off, or if an image is no longer available, an ALT tag would take the images place on the user’s screen. Also, if you hold your mouse over an image with an ALT tag, the tag will be displayed in a little box in the surfer’s browser. Search engines also don’t penalize for using ALT tags or even for packing them with keywords, so there’s no reason not to use them.