The Power of Hypnotic Writing
As I sit down to write this article, I am the proverbial monkey. I have no idea how to begin, so I turn to “The Hypnotic Writer’s Swipe File”. Flipping through the pages, I find a phrase that catches my eye: “You don’t realize it, but in the next few minutes you’re going to learn…”. I add my own twist to it, “…how to get people to do your bidding by using this amazing collection of hypnotic materials.”
The result? “You don’t realize it, but in the next few minutes you’re going to learn how to get people to do your bidding by using this amazing collection of hypnotic materials.” A compelling line, crafted with the help of a monkey’s mind and a collection of hypnotic phrases.
Hypnotic Phrases in Action
Let’s look at another example. Did you notice the hypnotic line “If you’re like me…”? It’s a phrase from the book that my monkey mind found and used. And the word “Stop!” is also from the book. It’s a simple yet powerful tool for grabbing attention.
The truth is, anyone – man, woman, child, or monkey – can use this e-book to find words, phrases, and complete sentences that can help them influence their readers’ minds. The phrase “Here’s a fact for you…” is another example from the collection. It’s a way to imply logic without needing any. And the word “Hey!” is another attention-grabbing tool from the collection.
The Power of Hypnotic Materials
As you consider using this collection of hypnotic materials, you’ll start to feel a sense of power. The phrase “Think about making use of…” is another gem from the e-book. With reading and typing skills, even a monkey could write a compelling letter using this collection of hypnotic words and phrases.
But you, being smarter than any monkey, will be able to take these words and phrases and weave them into hypnotic letters and ads that get people to act on your commands and suggestions. The phrase “by the time you finish reading…” is another trick from this invaluable collection.
The Creation of the Hypnotic Writer’s Swipe File
When Larry Dotson, the primary author of the e-book, told me he had compiled this material, I was initially upset. I wanted to be the author of these gems. I even offered to help add more gems to the package if Larry would let me be co-author. But Larry had already done most of the work, and he had done it well. The more you read his collection, the more you’ll understand why professional copywriters always have “swipe files”. They use them for inspiration. In this case, Larry has done all the hard work for you.